This project is based on a real life project done for Buildium.
Project overview
Brief
Onfleek Travel & Beyond is a startup company based in Seville, Spain. They offer trips throughout Spain, Portugal, and Morocco and are looking to expand their target audience to English-speaking study-abroad students currently living in Europe. My role as UX Content Writer on this project was to empathize with the target audience to help design this trip to students’ preferences and create content to bring attention to the company's unique opportunities.
Project
I aimed to use user-centered design thinking to design a trip that reflected study abroad students’ needs, wants, and desires. Once the trip was designed, the trip description would need to be embellished with a friendly, upbeat, and casual voice to be cohesive with the OnFleek brand while still providing informative details and some of the historical aspects of the cities visited during the trip.
Problem
Study-abroad students living in Europe want to improve their language skills and cultural knowledge while doing fun activities to enhance their overall study-abroad experience.
Solution
Create an educational yet fun weekend trip with complementary content to Lisbon, Sintra, and Cascais where students could enhance their study abroad experience and complement their studies.
Learning opportunity
Given that I was the only native English speaker on the team, I was responsible for user research and content writing. Not only was this my first time leading a design project, but it was also my first time working with a team solely in my second language, Spanish. Therefore, I prepared myself to translate my findings and design ideas into Spanish to best communicate with my team.