Project overview
Brief
Clea is an iOS-based, mobile corneal topographer that can assess dry eye, keratoconus, astigmatism, corneal power, and more -- all from the palm of your hand. However, with this technology breaking into the well established medical field, it might be met with hesitation. My role as Content Designer while developing this app was to make the interface as familiar as possible to medical professionals who might be used to non-mobile medical devices.
Project
Design an accessible and user-friendly interface that balances modern, mobile design with traditional medical devices familiar to professionals in the industry. Specifically for this project, how and when medical professionals might quit an exam and what they expect that experience to look like.
Problem
The cancellation survey is outdated, and the reasons lack clarity, which frustrates users. Without a clear understanding of why our users are canceling, we cannot address the issues that users are experiencing.
Solution
Revamp the cancellation survey to provide clarity for users, allowing them to feel heard while gathering optimized data to address the issues they are experiencing.
Understanding the user
Secondary research
- exploration of cancellation and are you sure modals
- exploration of words like cancel
- comparison to other medical devices and wording
- Understanding how and why doctors might leave an exam and what they expect to happen in that experience (also with that data)
Primary research
- Interview set up
- Show results and feedback
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Testing the design
A/B Testing
- Interview set up
- Show results and feedback
Results
- Show results and feedback
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Refining the design
Solution
My suggested solution is to use ‘exit’ as the copy for leaving the exam and any progress made. It is apparent through the primary research that all 3 users preferred ‘exit’ as the copy choice even when it was not an option. All 3 users separately suggested ‘exit’ stating that it made the most sense in this situation. The majority of users felt that having a label made exiting the exam easier and clearer, but that if a label was not to be used, then emphasizing the ‘X’ was necessary to make it stand out more. A great next step would be to test ‘exit’ against ‘discard’ or other word choices to reaffirm it being the best choice or not. However, for now, I can confidently say that it is the best copy choice for this use case.
Additional testing
A/B Testing
- Interview set up
- Show results and feedback
-
Results
- Show results and feedback
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Finalizing the design
Optimized solution
Without testing more users, we can conclude that ‘exit’ is the best choice for this copy.
Next steps
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Next steps
Conclusion
Results
Clea has continued to develop, achieving FDA exemption in 2024 before being introduced into hospitals and practices around the world.
Takeaways
I look forward to seeing the great impact it has around the world.
